Digital Design + Operations
Tarik Travel is a branding and web design project rooted in Marrakech, created to bring tactility and local context to the travel experience through a layered, narrative-driven identity system and intuitive digital platform.
Creative director leading brand strategy, identity system development, web design, and operational planning for Tarik Travel, a Marrakech-based travel agency. Work began 2025 and continues, covering scalable website building and ongoing brand growth support.
LOGOTYPE
Chunky, cut-out logotype draws inspiration from the textures and patterns of local textiles.
BRAND STRATEGY
This slide from the guidebook maps out the potential audience for Tarik Travel—from all visitors to Morocco, narrowing down to those seeking authentic, design-forward experiences in Marrakech. It helped focus our efforts on a clear, reachable segment.
Mapping the competitive landscape identified key players and highlighted opportunities for Tarik Travel to differentiate through authentic, design-driven experiences.
We’re targeting culturally curious travelers seeking warmth and a sense of discovery.
IDENTITY SYSTEM
ILLUSTRATION
WEBSITE
Opening with a graphic wall sets a focused, immersive tone for navigation.
User-friendly index and detail layouts support both quick scanning and focused reading.
Side navigation with scroll-to anchors provides quick access to key sections.
Responsive design maintains visual integrity from mobile to desktop.
SOCIAL MEDIA
PROMO VIDEO