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Tarik Travel offers an alternative to generic travel agencies by focusing on genuine, curated Marrakech experiences.
        The brand reflects the city’s textured medina and local culture while addressing internal obstacles, like limited resources and lean team structures. The goal was to craft an authentic, inviting identity and a scalable digital platform that supports ongoing growth.
        Research pointed to a clear opportunity: redefine the travel agency space with a design-first, narrative-driven approach focused on detail and trust.
        The visual language of Tarik Travel is designed to embody the rich textures, layered architecture and artisanal craftsmanship found in Marrakech.
        Drawing from the city’s medina, the brand palette, custom illustration and contemporary typography work together to create a tactile, immersive and user-friendly experience.
        To enter the old medina, you pass through an ancient wall. Once inside, you’re met with countless doors—each concealing something unknown until you walk through it. Our website works in the same way: visitors first encounter a wall, then a series of doors, each leading to a different page.
        The interface is clean and user-friendly, designed to make navigation intuitive and engaging across devices. The site is powered by CMS, which allows the team to update content easily and frequently without requiring extensive technical support.
        Tarik Travel’s approach recognizes the evolving role of social media in travel discovery and community-building, integrating shareable content and storytelling to foster genuine connections with the city and its culture. As we prepare to launch, the team is focused on final testing across devices, building strategic partnerships, and crafting a content calendar to maintain engagement post-launch.


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